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23 Aug 2015 13:09:38
Hi Bhoys, first blog to the forum but have read many times. Its clear there's an overwhelming sense of frustration with Celtic's signing policy. The quality of the playing staff directly results from a mix of financial policy and the performance of the scouting system. TV revenue is a vital element of Celtic income but the risk is it can fluctuate so much. 1.5m from domestic tv is a shocking poor return for a club with the fan base and stature of Celtic. Based on viewing audiences, it should be 70-80% of prem league income. The champions league is the holy grail financially but the problem is its never guaranteed. 25 mil if we beat malmo. 1m from Europa cup if not. The ticket sales and merchandising is generally steady and this defines the wage structure. If Celtic had 8 million domestic tv and automatic entry to group stages as champions every year its a whole different ball game. At present there is a financial reality for Celtic. Due to the lack of guaranteed future tv revenue they can only afford to buy players by selling players. I've a financial background and live on my ability to aquire assets at low cost and sell at high. Football players would be the most horrendous asset to be trying to trade up on. They might appreciate (VVD) but they definitely will depreciate. Selling a 10-15 mill player every year and buying a number of players totalling 7-8mill, selling on at a profit and reinvesting to build a champs league team is model but how many of wynyams or VVDs are we guaranteed to produce? The problem I Celtic are a huge fish is a small pond, our squad value is easily 10 times that of Aberdeen. We're the only team in Scotland who can spend money on players! The Beast across the city has been sleith with thy mighty sword. But we also lost our old firm monopoly on tv revenue. Without that beast our ability to produce revenue as a league diminishes every year. Remember the mighty goliath who summoned the beast as a financial monster who would tear Europe asunder and win the European cup. They were on the up and up, money was no obstacle for the financial genius who would build an invincible blue empire for the chosen people just as hitler has promised the 1000 year Reich for his loyal band of followers! They both took huge risk and look where both ended up!! At Celtic we have a special club with a culture and history akin to anything Barca or Madrid can claim! We're proud of our roots and exist as a club that celebrates and embraces our identity and ethos. We were not the depraved beast that bellowed hatred and proudly announced its total distain for a club that represented a foreign tribe with their despicable flag and probably ran by the anti-Christ himself in Rome! The Celtic football club stands for equality, compassion and charity, respected all over the world as a former heavy weight champion who still punches above its weight in Europe regularly and forces visiting giants to gaze dumbstruck in awe of the passion and pride erupting from the terraces and send the greats away with the dream of once again entering the legendary amphitheatre where the mighty lions of Lisbon once vanquished all pretenders to their throne ruled supreme over all they could see! Can this club be risked by unsustainable short term acquisitions in order to grasp a horizon that can never be reached?
Martin O'Neill, the last of the bruces, pulled our phoenix from the ashes and restored our place at the table of Camelot. After years in the wilderness he brought us back to the place we belonged. At the battle of 6-2 he struck a blow against the forces of darkness from which they would never recover, in panic they summoned a demon from the north with the last of their borrowed gold. But the demon was met an irresistible force of nature in the shape the Swedish Knight. As their Dutch rommel surveyed the carnage that had befallen his mighty panzer armies the fallacy of the spending began to set it. Now that fairy tale has another bit. The bit where o'neill had summoned giants from the south. These giants broke the clubs wage structure to shreds and ultimately the board had to face financial reality. The books had to balance. Our raids into europe were very profitable but alas to infrequent. Our club is thriving in the most toxic league known to man. Hopefully rangers will return and help boost revenue, competition and attendances for Celtic. Peter Lawell deserves great credit for stabilising our financial situation and maintaining our utter dominance domestically while still realistically expecting to show case our club in Europe. That is the reality we face. There is only one reality in football and that is financial reality. Would rangers fans have allowed those signing and the miserly fingerprints they left on Europe if they knew the fate that awaited the pride of their nation? Aside from wrecking Manchester they went out with out a whimper. This should serve as a lesson to Celtic in the danger of dictatorships and blind ambition. Peter Lawell gets the picture, he knows his name will be forgotten eventually by the fans but he will not be remembered as the man who allowed the last empire in Scotland to fall! Long live the empire. Long live Celtic! As Maximus said in Gladiator, long live the dream that was Rome. It failed. Long live the dream that IS Celtic! May it never fail!
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